This Privacy Policy describes how Stadsguidarna Stockholm AB (City Guides Stockholm Ltd.) ("we," "us," or "our") collects, uses, and shares personal information of users of our site. We are located at 14 Vasagatan, Floor 3, 111 20 Stockholm, Stockholm County, Sweden. We operate in the Tourism & Travel industry, providing services including guided city tours (walking, bus, boat), historical tours, themed tours (e.g., culinary, architecture), private tours, group tours, ticketing services, and event planning.
What Personal Information We Collect
We collect personal information that you voluntarily provide to us when you use our service. This may include:
Contact Information: Name, address, phone number, and email address.
Booking Information: Tour dates, times, number of participants, and any special requests.
Payment Information: Credit card details or other payment information necessary to process your bookings. This information is processed through secure payment gateways and is not directly stored by us.
Demographic Information: Age, gender, and interests (optional, and used to improve our service).
Communication Data: Records of any correspondence you have with us.
Technical Data: Information about your device and usage of our site, including IP address, browser type, operating system, referring URLs, pages visited, and search terms. This information is collected automatically through cookies and similar technologies.
How We Use Your Personal Information
We use your personal information for the following purposes:
Providing and Improving our Service: To process bookings, provide customer support, personalize your experience, and improve the functionality of our site.
Communication: To send you booking confirmations, updates about your tours, and respond to your inquiries.
Marketing: To send you promotional materials about our services and special offers, if you have opted in to receive such communications. You can opt out of these communications at any time.
Legal Compliance: To comply with applicable laws and regulations.
Analytics: To analyze how users interact with our site and improve our services.
Security: To protect against fraud, unauthorized access, and other illegal activities.
Legal Basis for Processing Personal Information
Our legal basis for processing your personal information depends on the purpose for which we use it:
Contractual Necessity: Processing your information is necessary to fulfill our contractual obligations to you when you book a tour or use our services.
Legitimate Interests: We may process your information for our legitimate interests, such as improving our services, marketing, and security, provided that these interests are not overridden by your rights and interests.
Consent: We will obtain your consent to process your information for certain purposes, such as sending you marketing communications. You have the right to withdraw your consent at any time.
Legal Obligation: We may process your information to comply with legal obligations, such as responding to legal requests.
How We Share Your Personal Information
We may share your personal information with the following categories of recipients:
Service Providers: We may share your information with third-party service providers who assist us in providing our services, such as payment processors, ticketing platforms, and marketing agencies.
Tour Guides and Partners: We may share your booking information with tour guides and other partners who are involved in providing your tour.
Legal Authorities: We may disclose your information to legal authorities if required by law or legal process.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring company.
International Data Transfers
Your personal information may be transferred to and processed in countries outside of Sweden and the European Economic Area (EEA). We will take appropriate safeguards to ensure that your personal information is protected in accordance with applicable data protection laws, including implementing standard contractual clauses approved by the European Commission.
Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:
Using encryption to protect sensitive data.
Implementing access controls to restrict access to your information.
Regularly monitoring our systems for security vulnerabilities.
Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, and whether we can achieve those purposes through other means, and the applicable legal requirements.
Your Rights
Under GDPR and other applicable data protection laws, you have the following rights:
Right to Access: You have the right to access your personal information that we hold.
Right to Rectification: You have the right to correct any inaccurate or incomplete personal information that we hold.
Right to Erasure: You have the right to request that we erase your personal information, under certain circumstances.
Right to Restriction of Processing: You have the right to restrict the processing of your personal information, under certain circumstances.
Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
Right to Object: You have the right to object to the processing of your personal information, under certain circumstances.
Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.
Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe that we have infringed your data protection rights. The supervisory authority in Sweden is Datainspektionen.
To exercise any of these rights, please contact us at 14 Vasagatan, Floor 3, 111 20 Stockholm, Stockholm County, Sweden.
Cookies and Similar Technologies
We use cookies and similar technologies to collect information about your use of our site. You can control the use of cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our site.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on our site and update the date at the top of this policy. Your continued use of our site after any changes constitutes your acceptance of the new Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Stadsguidarna Stockholm AB (City Guides Stockholm Ltd.)
14 Vasagatan, Floor 3
111 20 Stockholm, Stockholm County,
Sweden
Phone: +46 8-123 456 78
This website uses cookies to enhance your experience.